Customer Data Platform — Where all data points converge.
The CDP collects and structures data across all active modules. AI-powered segmentation, behavioral analytics, and automated recommendations — the more modules are active, the smarter the system becomes.
| Segment | Fans | Score | Status |
|---|---|---|---|
| 4.312 | 92 | ||
| 3.108 | 78 | ||
| 2.841 | 65 | ||
| 2.586 | 51 |
THE PROBLEM
Data everywhere — but no complete picture.
Fragmented systems
Ticketing, shop, app, website — every tool collects its own data. No system knows the whole fan. Cross-selling, personalization, and segmentation? Impossible.
Decisions without foundation
Marketing budgets are allocated by gut feeling, campaigns target the wrong audience, and nobody knows which measures actually deliver results.
Manual processes
Excel sheets, CSV exports, manual segmentation. Your team spends hours on data work instead of making strategic decisions.
All data. One system. AI-powered insights.
The Customer Data Platform collects, structures, and analyzes data across all active modules — in real time. AI-powered segmentation detects patterns no human can see. The more modules your club uses, the smarter the system becomes.
AI-Powered Segmentation
Automatic cluster analysis and scoring
360° Fan Profiles
All touchpoints unified in one profile
Real-Time Data Flow
Data from all modules, instantly available
FEATURES
The data hub of your club.
360° fan profiles in real time
Every fan gets a complete profile — ticket purchases, shop orders, app usage, email interactions, and website visits. All in one place, always up to date.
- Automatic profile enrichment from all modules
- Behavioral timeline per fan
- Fan value scoring and engagement levels
- Deduplication and data cleansing
AI-powered segmentation and scoring
Forget manual target groups. The CDP automatically identifies segments based on behavior, purchase history, and engagement — and scores every fan individually.
- Automatic clustering by behavioral patterns
- Churn prediction: identify fans at risk of leaving
- Calculate upsell potential per fan
- Lookalike segments for campaigns
Dashboards and reports
No black box. The CDP delivers clear dashboards for marketing, management, and the sporting department — with drill-down to individual fan level.
- Pre-built dashboards for key metrics
- Custom reports via drag & drop
- Automated reports via email
- Export functions (CSV, PDF, API)
Automated recommendations
The CDP doesn't just analyze — it recommends. Which ticket offer for which fan? Which newsletter content for which segment? The AI delivers concrete action items.
- Personalized product recommendations
- Optimal send times per segment
- Campaign suggestions based on data patterns
- Automated trigger actions
INTEGRATION
The heart of the suite.
The CDP is the data module that connects all other modules. The more modules are active, the more data points flow together — and the smarter the insights become.
Customer Data Platform
IN PRACTICE
From raw data to decisions.
Churn prevention
The CDP detects that a season ticket holder hasn't been to the stadium in three games and no longer opens emails. A win-back campaign is triggered automatically.
Personalized cross-selling
A fan regularly buys tickets but has never purchased from the shop. The CDP identifies the potential and triggers a personalized jersey offer — at the optimal moment.
Data-driven sponsorship insights
The sponsorship manager sees in real time how many fans viewed a sponsor banner on the website, how many were at the stadium, and what the age distribution looks like.
Und dutzende weitere Szenarien
The platform automatically identifies new opportunities — based on your club's data.
TECHNOLOGY
Enterprise technology. Club-friendly.
Machine Learning
AI models for segmentation, scoring, and prediction
Unified Data Layer
One data model for all modules and sources
Real-Time Processing
Event streaming for instant data updates
GDPR Compliant
EU hosting, consent management, data sovereignty
Business Intelligence
Dashboards, reports, and data export
Enterprise Security
Role-based access control and audit logs
Fair pricing. No lock-in.
The CDP is available as a standalone module — but it becomes more powerful with every additional module. Start with one module and expand when your club is ready.
Frequently asked questions
YOUR DATA FOUNDATION
Understand data. Delight fans.
The CDP turns raw data into real insights — and insights into better decisions. Request a demo now and see what your data can really do.
Free demo · No lock-in · Agency quality