Commercial Operations

Ticketing data out of the silo — into the suite.

Ticketing is one of the most important fan touchpoints — and at most clubs, it's cut off from the rest of the digital infrastructure. AhoiSports integrates the entire ticketing process: sales data flows directly into the CDP, pricing stays in the club's hands, and the secondary market remains within your own ecosystem.

tickets.yourclub.com
vs
Sat. Mar 15
6:30 PM
Available
Limited
Standing
19 €
Terrace
34 €
Main Stand
52 €
VIP Lounge
349 €
2x Terrace
68.00 €
Buy now

THE PROBLEM

Ticketing data that never reaches the club.

Data stays with the provider, not the club

The most valuable fan data is generated at ticket purchase — and ends up with the external provider. The club has no access to purchase history, attendance patterns, or contact data.

No fan understanding

The ticketing system doesn't know who your fans are. No purchase history, no attendance behavior, no personalized offers. Everyone gets the same experience.

Isolated from everything else

Tickets run through an external system that doesn't talk to the website or the app. Data stays in silos, cross-selling is manual work.

THE SOLUTION

Intelligent ticketing. Data-driven. Integrated.

Ticketing as an integrated part of your club infrastructure. Sales data flows directly into the CDP, the purchase flow is seamlessly embedded in your website and app, and pricing is entirely in the club's hands.

Flexible Pricing

Categories, promotions, and season tickets — the club sets the prices

AI Recommendations

Seat suggestions based on fan profile

Seamless Integration

Ticket purchase directly in app and website

FEATURES

Ticketing that maximizes revenue.

Flexible pricing

Prices by category, match tier, and promotion type — defined by the club. Early-bird discounts, combo offers, and special allocations, all rule-based.

  • Category and match-tier-based pricing rules
  • Early-bird and last-minute mechanisms
  • Combo offers and promotional pricing
  • Pricing fully in the club's control
Dynamic Pricing
Demand curve+18%
Standing
15
65%
Seated
25
82%
Terrace
35
91%
VIP
349
45%
Price adjustment active
Demand: High
Live

AI-based seat recommendations

The AI analyzes past purchases and recommends fans the perfect seat — based on preferences, group size, and budget. More satisfaction, fewer empty seats.

  • Personalized seat suggestions
  • Group optimization for families and friends
  • Upgrade suggestions for better categories
  • Real-time occupancy heatmap
Section B — Main Stand
AI Recommendation
Center lineR1R2R3R4R5R6R7R8FreeRecommendedOccupied
Close to pitch
Covered
Mid-tier
Section B, Row 4· Seats 8-10

Season ticket and subscription management

Season tickets, season passes, flexi passes — all in one system. Automatic renewal, waitlists, and exchange marketplace for individual matchdays.

  • Flexible season ticket management
  • Automatic renewal and reminders
  • Ticket exchange marketplace for season ticket holders
  • Waitlists with automatic notification for next in line
Season Ticket 2024/25
Max Mustermann
Active
Seat
Section A · Row 5 · Seat 12
Valid for all home matches
2,847
active season tickets
+12%
Auto-renewal

Real-time occupancy and reporting

At a glance: how many tickets are sold, which categories are performing well, where there's still potential. Live data for better decisions — before and during the sales cycle.

  • Live dashboard with sales figures
  • Occupancy by category and section
  • Revenue forecasts based on current trends
  • Historical comparisons with previous matches
Occupancy
78%
Live
14.234
/ 18.500
Total occupancy
North
92%
South
85%
East
71%
West
64%
Trend last 5 matches+5.2%

INTEGRATION

Tickets everywhere. Data centralized.

The ticketing module is embedded in the entire suite — fans buy wherever they happen to be.

Ticketing

CDP
Website
App
Fan Shop
Email
Streaming

IN PRACTICE

From pre-sale to entry.

01

Category pricing in action

Top match on Saturday: VIP category with hospitality package, standing area with early-bird discount for members. Every match, every category — individually controlled.

Full control, better occupancy
02

Cross-channel sales

A fan reads the match report on the website. At the bottom: a ticket widget for the next home game. One tap in the app, ticket in the wallet.

Higher conversion rate
03

Activating season ticket holders

A season ticket holder can't make it on Saturday. They offer their ticket through the exchange marketplace — another fan buys it instantly. No empty seat.

Fewer empty seats

Und dutzende weitere Szenarien

The platform automatically identifies new opportunities — based on your club's data.

TECHNOLOGY

Scalable, secure, and fast.

Real-Time Processing

Ticket transactions in milliseconds

Fraud Protection

Automatic detection of ticket fraud

Peak Scaling

Auto-scaling during pre-sale launches

Secure Payments

PCI-DSS compliant payment integration

Analytics

Real-time dashboards and reporting

Mobile-First

Purchase flow optimized for smartphone

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Fair pricing. No lock-in.

Ticketing as a module — no per-ticket license fees, transparent costs. Start with ticketing and expand the suite as needed.

Each module available individually
Pay as you go
No per-ticket fees

Frequently asked questions

YOUR TICKETING UPGRADE

Every seat filled. Every fan satisfied.

Intelligent ticketing that maximizes revenue and improves the fan experience. Request a demo now.

Free demo · No lock-in · Agency quality