Commercial Operations

Fan Shop — Merchandise your fans will love

E-commerce built specifically for sports organizations. Personalized product recommendations, membership bundles, and CDP integration for data-driven assortment planning.

shop.yourclub.com
Jerseys
Scarves
Accessories
Sale
2
Home Jersey 24/25
89.90 €
S
M
L
XL
Add to cart
Away Jersey 24/25
89.90 €

THE PROBLEM

Your merchandise deserves more than a generic shop.

Generic platforms

Shopify, WooCommerce, or a white-label shop — none of them understand sports organizations. Seasonal peaks, jersey launches, and membership bundles? Not supported.

No personalization

Every fan sees the same products in the same order. No recommendations based on purchase history, favorite player, or engagement level.

Isolated from everything else

The shop is a foreign body — its own login, its own database, no interplay with website, app, or ticketing. Cross-selling is manual and inefficient.

THE SOLUTION

A shop that knows your fans.

E-commerce built specifically for professional clubs. Personalized product recommendations, membership bundles, and seamless integration into the entire AhoiSports Suite. Every fan sees exactly the products that are relevant to them.

AI Recommendations

Personalized products based on fan profile

Membership Bundles

Merchandise and membership in one package

Suite Integration

Shop products in website, app, and emails

FEATURES

Merchandising that delights fans.

Personalized product recommendations

The AI analyzes purchase history, fan profile, and current behavior — and shows each fan the products that best match their interests. More relevance, higher conversion.

  • Individual product recommendations per fan
  • Automatic cross-selling suggestions
  • Trending products based on real-time data
  • Player-specific recommendations
Shop
Recommended for you
New
Home Jersey 24/25
€ 89.90
S
M
L
XL
Away Scarf
€ 24.90
Cap Classic
€ 19.90
Similar products
Training Shirt
€ 44.90
Socks Set
€ 14.90
Based on your purchases

Membership and bundle management

Connect merchandise with memberships: jersey + season ticket as a bundle, exclusive member products, member discounts. One system for everything.

  • Flexible bundle configuration
  • Member discounts and exclusive products
  • Automatic renewal and management
  • Gift vouchers and voucher system
Silver
Jersey
Scarf
Sticker
€ 129
Popular
Gold
Jersey
Scarf
Sticker
Beanie
€ 199Save 23%
Membership card
Max Mustermann
#2024-04871· since 2019
Gold
Bronze
Silver
Gold

Inventory and assortment planning

Never order too many or too few jerseys again. The AI analyzes historical sales data and current trends — and recommends optimal order quantities per product.

  • AI-powered inventory forecasts
  • Automatic reorder suggestions
  • Seasonal assortment planning
  • Real-time inventory overview across all channels
Inventory
ProductSizesStockStatus
Home Jersey 24/25
S
M
L
XL
842
Available
Away Jersey
S
M
L
XL
156
Low
Fan Scarf Classic
S
M
L
XL
1.204
Available
Cap Limited Ed.
S
M
L
XL
23
Reorder
3 products below minimum stock

Seamlessly integrated in app and website

No separate shop with its own login. Products appear contextually — in match reports, in the app, in newsletters. Fans buy wherever they happen to be.

  • Shop widgets in website articles and match reports
  • In-app shopping without media breaks
  • Products embedded in email campaigns
  • Unified checkout experience everywhere
€ 89,90
Add to cart
€ 89,90
Buy
Cart synced· Real-time

INTEGRATION

The shop that sells everywhere.

Show products where fans are — don't wait for them to visit the shop.

Fan-Shop

CDP
Website
App
Ticketing
Email
Streaming

IN PRACTICE

From jersey launch to holiday season.

01

Jersey release with AI targeting

The new home jersey drops. The CDP identifies fans who bought the last jersey and triggers personalized push notifications and emails with pre-order options.

Sold out in record time
02

Contextual cross-selling

A fan reads the derby match report. Embedded in the article: the match scarf from the game. One click, and it's in the cart.

Higher conversion through relevance
03

Membership bundles

Season ticket + jersey + scarf as a season package. Renewal is automated, the fan receives their package right on time for the new season.

More revenue, stronger retention

Und dutzende weitere Szenarien

The platform automatically identifies new opportunities — based on your club's data.

TECHNOLOGY

E-commerce at a professional level.

AI Personalization

Recommendation engine based on fan data

Secure Payments

PCI-DSS compliant, all common payment methods

Peak Performance

Auto-scaling during jersey launches

Multi-Channel

Website, app, email — one checkout

Analytics

Revenue dashboards and bestseller reports

Inventory Sync

Real-time synchronization across all channels

ÖFBBundesligaLASK1860 MünchenStadiumADSLaola1ÖFBBundesligaLASK1860 MünchenStadiumADSLaola1

Fair pricing. No lock-in.

The fan shop is available as a module — no revenue share, transparent costs. Start with the shop and expand the suite as needed.

Each module available individually
Pay as you go
No revenue share

Frequently asked questions

YOUR FAN SHOP

Merchandising that fans love.

Personalized products, seamless integration, data-driven recommendations. Request a demo now.

Free demo · No lock-in · Agency quality