AI agents for
professional sports

Agents that work for you: they spot opportunities and prepare campaigns. All you do is approve.

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THE PROBLEM

Data silos. Isolated tools. No big picture.

Fragmented tools

Ticketing doesn't know what the app is doing. The website has no membership data. Shop data ends up in spreadsheets. Every system works in isolation.

No data foundation

No unified view of fans, revenue, or engagement. Decisions are based on gut feeling instead of data.

Expensive enterprise contracts

Six-figure licenses, months of implementation, rigid systems that don't fit your club.

Customer Data Platform

All data. One system. AI-powered insights.

The CDP collects, structures, and analyzes data across all active modules. The more modules your club uses, the more data points converge — and the smarter the insights become. A standalone data module that gets better with every module you add.

CDP

App
Website
Ticketing
Shop
Streaming
E-Mail
AhoiSports
AI Assistant1 Active
Fan Engagement Agent · Play: Weather Campaign
Weather data + Fan segments + F&B inventory
Weather data retrieved — Saturday 14°C, rain from 1:00 PM
4,821 fans within 30km radius with stadium ticket identified
Generating push + email with hot drinks coupon...
Prepare campaign for approval
Expected Uplift
+18%
Reach
4,821
Channels
Push + Mail
AGENTIC PLATFORM

Your AI does the work. You approve.

AhoiSports is evolving into an agentic platform: AI agents take over the routine work of entire functional areas — like additional team members that spot opportunities and prepare actions around the clock. You talk to one assistant, via chat or messaging app. The agents work in the background.

Active

Fan Engagement Agent

Watches fan profiles in the CDP, personalizes content across app, website, and email — and launches lifecycle campaigns at the right moment, per fan.

Play: 78% rain on Saturday — push with a hot-drink offer for 4,821 stadium fans is ready for approval.

Active

Ticketing Agent

Fills empty seats, proposes pricing actions based on demand, and catches expiring season passes before they churn.

Play: Kids pass expiring — upgrade offer for the youth tier is prepared and waiting for approval.

Active

Merchandising Agent

Recommends the right products to each fan, forecasts inventory, and times shop promotions to the flow of the match.

Play: Home jersey below minimum stock — reorder proposal based on the sales forecast is ready.

Active

Sponsoring Agent

Activates sponsor inventory in real time, links live match data with fan segments, and delivers reach reports automatically.

Play: Winning goal in the 93rd minute — "Free name print, presented by the main sponsor" is waiting for approval.

No agent acts without you: every action waits for your approval — via your messaging app, in seconds, from anywhere. Human in the loop, full control stays with the club.

MORE MODULES, MORE INTELLIGENCE

What AI actually does for your club.

Every module delivers value. But when modules work together, the AI agents see more data, recognize patterns — and don't just recommend, they act.

01Foundation1–2 modules
CDPAppWebsiteTicketingShopStreamingEmail

Every fan sees their club

Every interaction flows into the CDP. The AI learns what each fan cares about — and personalizes automatically.

LM
Transfer fan
Transfer update #7
Interview SD
Season ticket CTA
TR
Tactics fan
Academy report
Training insights
Opponent analysis
2xApp engagement vs. standard feed
02Connected3–4 modules
CDPAppWebsiteTicketingShopStreamingEmail

From matchday visit to a complete profile

Ticketing, payment, and app connect into one profile per fan — the AI derives concrete actions.

Lukas M.
94%
Attendance
€18.40
Avg. Spend
Jersey
Last purchase
Offer VIP catering upgrade
89%
+22%Revenue per fan on matchday
03Agentic5+ modules
CDPAppWebsiteTicketingShopStreamingEmail

The agents take over the routine

Derby week: The Fan Engagement Agent delivers the right campaigns to the right fans, the Sponsoring Agent generates the reach report on the spot. All you do is approve.

Derby week · 94% capacity
Push8,400
5/6 used
Emailpurchase-ready
3/4 used
Reach report generated
+41%Sponsor activation efficiency

Three of hundreds of scenarios. The AI continuously learns from your club's data.

IN THREE STEPS

Here's how you start.

01

Choose an area

Fan Engagement or Commercial Operations — where does your club have the biggest leverage? Start with the area that creates the most impact today.

02

Activate modules

Each area has its own modules — from the mobile app to ticketing to email marketing. Choose the modules your club needs today. Each one works on its own.

03

Let the agents work

With every module, the AI agents see more data — and can take over more for your club. The suite grows with you, step by step.

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Fair pricing. No surprises.

Digital products and AI modules at agency-grade quality — modular, pay as you go.

Agency-grade quality, fairly priced
No lock-in, pay as you go
AI-first technology
Start with one module, scale as you grow

ONE SUITE. ALL AREAS.

Ready for the digital Champions League?

AhoiSports unifies Fan Engagement and Commercial Operations in one AI-first suite — with AI agents working for your club around the clock. Start now — and play at the top.

Free demo · No lock-in · Agency-grade quality