Email Marketing — Personalized communication, automated
Email campaigns built on real fan data. Automated journeys, dynamic content, and AI-optimized send times — all powered by the CDP.
THE PROBLEM
Newsletters that nobody reads.
Spray and pray instead of precision
One newsletter to everyone — whether season ticket holder or casual fan. No segmentation, no personalization. Result: declining open rates and rising unsubscribes.
Manual campaigns
Every email is created, sent, and evaluated by hand. No trigger system, no automated journeys, no data-driven send times.
No integration
The email tool knows nothing about ticket purchases or app behavior. Every campaign is based on assumptions instead of real data.
Emails that arrive. And deliver results.
Email marketing based on real fan data. Automated journeys, dynamic content per recipient, and AI-optimized send times — all powered by the CDP. Every fan gets the right message at the right time.
AI-Optimized Sending
Optimal send time per recipient
Dynamic Content
Personalized content per fan segment
Automated Journeys
Trigger-based email sequences
FEATURES
Email marketing at a professional level.
AI-optimized send times
Not every fan opens emails at the same time. The AI analyzes individual opening behavior and sends each email at the optimal time — per recipient, not per campaign.
- Individual send time per fan
- Learning AI based on opening behavior
- Automatic timezone consideration
- Performance comparison vs. fixed send time
Dynamic content per recipient
One campaign, a hundred variations. Every fan sees different products, different ticket offers, and different content — based on their profile, purchases, and engagement.
- Dynamic content blocks per segment
- Personalized product recommendations
- Individual ticket offers
- Fallback content for non-segmented recipients
Automated email journeys
Welcome sequence, birthday email, matchday reminder, win-back campaign — set up once, triggered automatically. Triggers based on behavior, dates, or CDP events.
- Drag & drop journey builder
- Behavior-based triggers (purchase, visit, inactivity)
- Time-based automations (birthday, season start)
- Multi-step journeys with conditions and splits
AI editor instead of drag & drop
Forget classic drag & drop builders. Describe your email in one sentence — the AI creates a complete template. Refine it with a prompt or choose from pre-built templates.
- Generate email templates with a prompt
- Pre-built templates for matchday, shop & more
- Iterative refinement via natural language
- Automatic adaptation to your club branding
INTEGRATION
Emails that know everything.
The email module knows every fan — thanks to direct connection to the CDP and all other modules.
E-Mail Marketing
IN PRACTICE
From welcome email to win-back campaign.
Personalized matchday reminder
Three days before the home game: fans without a ticket receive an email with personalized seat recommendations and a direct purchase link. Season ticket holders get travel info instead.
Automated win-back journey
A fan hasn't purchased in 6 months. The journey starts automatically: reminder, then offer, then exclusive content. When they purchase again, the journey stops.
Jersey launch campaign
New jersey available. The AI segments: fans who bought the last jersey get early access. Everyone else sees a general introduction. Sent at each fan's individually optimal time.
Und dutzende weitere Szenarien
The platform automatically identifies new opportunities — based on your club's data.
TECHNOLOGY
Email infrastructure that scales.
Machine Learning
AI for send times and content optimization
High Deliverability
Dedicated IPs, SPF, DKIM, DMARC
GDPR Compliant
Double opt-in, consent management, EU hosting
Real-Time Triggers
Event-based automations in seconds
Analytics
Open rates, clicks, conversions live
Unlimited Contacts
Scales with your fan database
Fair pricing. No lock-in.
Email marketing as a module — including sending infrastructure and AI features. No limits on contacts or send volume.
Frequently asked questions
YOUR EMAIL CHANNEL
Every email counts. Make it relevant.
Personalized, automated email campaigns based on real data. Request a demo now.
Free demo · No lock-in · Agency quality