At a glance

The agentic AI platform for professional sports

Many systems. No one knows the whole fan. No one has time to act.

Ticketing, app, shop and sponsoring don't talk to each other. The same fan exists five times. And where the data is clean, nobody has time to work it.

On the list for years

  • Win back fans who stopped comingopen for two seasons
  • The right offer for every fannever got to it
  • Show sponsors who they actually reachcounted twice, by hand
  • Know on Monday what the matchday didhalf a day by hand

Not for lack of will. The data is there. It just never becomes revenue.

One source of truth. And a team that puts it to work.

Combining the data is half the job. AhoiSports does both: one fan record, and agents that turn it into action every day.

01Foundation · CDP

One data layer as the source of truth.

Ticketing, shop, app, CRM: connected, not replaced. One fan, one profile, one login (SSO).

02Our edge · AI Agents

Agents that work the data. Around the clock.

They connect the dots, find the angle, build the campaign. You approve.

The modules

Fan Engagement
App · Website & CMS · Streaming · Marketing
Commercial Operations
Ticketing · Shop · Digital Sponsoring · Hospitality
Club Management
Reports · Dashboards · KPIs · Benchmarks

Approve.Sent.Sold.

An hour before kickoff, sector B is half empty. The Ticketing Agent has the campaign ready. Your team approves it with one word, wherever it already talks.

Lands in
  • WhatsApp
  • Messages
  • Microsoft Teams
  1. 16:12Ticketing Agent:
    Sector B is half empty. 2,400 known fans live nearby and don't have a ticket yet. A −30% push is ready.
  2. 16:13You:
    Approve
    Delivered
  3. Ticketing Agent:
    Sent. The push is with 2,400 fans, the code is valid until kickoff.
  4. 17:04Ticketing Agent:
    310 tickets sold for sector B, most of them in the last hour before kickoff.
    +€5,425Revenue

Not one agent. A team that knows every fan.

Each agent owns a domain, and they pass the play to each other: signal, offer, message, send. So one or two people run like a full marketing department.

Every play comes from a decade with ÖFB, Bundesliga, LASK, Red Bull and 1860 München. Built into the agents.

The team

  • Fan Engagement Agent

    Knows every fan's history and picks the moment to reach out.

  • Ticketing Agent

    Fills the seats: renewals, upgrades, win-backs.

  • Merchandising Agent

    Stock, demand and the right offer in the shop.

  • Sponsoring Agent

    Turns moments into sponsor activations, with proof of reach.

  • Communication Agent

    Finds the right tone for each group: families, ultras, sponsors.

One play, the whole team

What it adds up to

  • More revenue per matchday.
  • Fans who feel known, not counted.
  • Insight to send-ready campaign in under 60 seconds.

See the team at work.

How the assistant, the agents and the modules turn one fan record into campaigns.

What sets us apart

Every club can buy a CDP or CRM. Most were built for retail and priced for corporations. This one was built for match day.

01Match day data
Enterprise CDP

Not built for sport: weather, fixtures and live scores don't even exist as data points. Building them in is your project. Budget a quarter for it.

AhoiSports

Weather, events and live match data are built in and arrive as signals your agents act on.

02Speed
Enterprise CDP

Overnight batch syncs. The 93rd-minute goal is in tomorrow's report.

AhoiSports

Real-time triggers during the match. The play is live in the shop before the celebration ends.

03Pricing
Enterprise CDP

Six-figure licence, three-year minimum, an agency to run it.

AhoiSports

Pay-as-you-go. Start with one season, grow with what works, no enterprise contract.

04Your data
Enterprise CDP

Fan data in their schema, exports on request and on their timeline.

AhoiSports

Your data, your schema, EU-hosted. Millions of records, full export anytime.

05Fit
Enterprise CDP

Generic retail models, adapted at day rate.

AhoiSports

Models tuned per club, and an LLM layer so anyone on your team can talk to the data.

Real partners. Real results.

For over a decade we've been building digital products for federation, league, and club: products the pros use every day, delivering growth you can measure.

Austrian Football Association (ÖFB)

Austrian Football Association (ÖFB)

ÖFB App: relaunch, feature development, live data

Reach YoY
+32%
Monthly active users

More fans actively using the app every month, across generations, devices, and competitions.

Engagement YoY
+25%
Monthly sessions

The app gets opened more often: from news check to match reports to matchday.

TSV 1860 München

TSV 1860 München

Löwen TV: streaming module on the club's own platform

from YouTube to the club's own platform
>120k
Streaming minutes per month

Live matches and premium content now play in the club's own player. Reach and data stay with the club.

First-party reach
100%
Ad inventory under club control

Sponsors get premium placement right in front of the fans, with no competition from third-party ad inventory.

ÖFBBundesligaLASK1860 MünchenStadiumADSLaola1ÖFBBundesligaLASK1860 MünchenStadiumADSLaola1

What you want to know before you start.

Let's build it together.

Your fans already tell you what they want. The data is there. What was missing is the team that puts it to work.